Brief 2008 - have we started something??

So after what felt like months, Brief 2008 finally happened last Thursday at the Design Council. I really wasn't sure what to expect and was having all sorts of day dreams about the night, most of which ended in disaster so was pleasantly surprised when everyone who said they would turn up did, and no-one got too pissed and made a fool out themselves (although I think Ant was giving it a good go!).

We ended up with 8 teams (The Young Guns (aka Spandex!), The Naked Mashups, Rapier, DLKW, The Latecomers (Banner), The Randoms (mashup of VCCP, Iris, Omnicom etc), Loft Digital and Magic-ish (creative pair from BBH and Hyperhappen).



The judges were invaluable and threw in some excellent curve balls in the form of reducing the time by half, 10 minutes in, and asking some nasty questions from time to time which kept all the contestants on their toes.

The brief itself for Time Bank, threw up some really interesting questions including a tough target audience (young apathetic youths) and the responses were broad reaching and surprisingly insightful given the time available.

There could only be one winner however and this accolade was given to The Young Guns who gave an excellent presentation which was full of energy and certainly pushed the brief!



Overall feedback has been excellent and although it wasn't really on the cards, there will definitely be another Brief before the year is out. There are many lessons learnt from this one but the overall energy and competitiveness is not something you see all that often and I'm keen to replicate it so watch this space!