Are you sitting comfortably?

Then let the story begin...

So today marks the first promoted tweet on Twitter for Toy Story. Nice simple action, it calls up all the tweets on the topic, very interested to see how this develops and what the consequent feedback will be...

Let's go to Israel!

or not.

Don't worry this isn't going to be political! I just saw this ad on the tube yesterday and couldn’t help but think that what with everything that's kicking off in the Gulf of Mexico i.e. the 9/11 of the natural world this probably shouldn't have been put live.

Obviously with copy and print deadlines it's tough to make changes late in the day but when your country is getting pretty crappy coverage anyway in the Western media, to then associate yourself with the biggest natural catastrophe of this millennium, isn't ideal.