Monday, 4 August 2008

Silence is golden...

I was in the pub with a friend yesterday and the Grand Prix happened to be on, and whilst watching the ads (with the sound muted) in between Hamilton getting a flat and Massa's engine blowing up, something dawned on me. Some ads just DO NOT work without audio commentary.

The ad break was so short my re-call was fairly minimal but it got me thinking. Car ads work without a v/o although they often need a commentator to highlight the points of difference that may be on offer however some ads (interestingly the more conceptual ones) don't need anything audio for the message to be understood.

Examples of ads that work:

And those that don't:

I think when ads are tested they should be played without any audio to see if audiences still get it. Something tells me some of the time they wont...

P.S. If you have a bit of a fetish for TV Ads visit this site.


Anonymous said...

[p]Negativity isn't the adversary, yet the apprehension [url=]genuine ugg australia sale[/url] of rejection is the adversary . There's a weakling froth sole and that's dominated by complete diploma plus a lighting AVOI outsole [url=]genuine cheap ugg boots[/url] and observe after most of us incredibly acquainted even while enabling totally free ankle joint exercise . As Ugg Boots open the door to International market, from Australia to Asia, ugg boots sale always at the top rank . As we've received essential regular actions each night time like remark messaging and considering location amendments, who would rather spend time fastening sneakers? Companies lead Australian UGG boots outlet a solitary of your sort are manoeuvering to be the high-speed certainty they make UGG collectively employing the luxury [url=]cheap ugg bailey button uk[/url] sheepskin . UGG boots are now widespread among the [url=]ugg uk sale online[/url] celebs . These boots are fully lined with genuine sheepskin making them comfortable much beyond your expectations . Ugg shoes often in Australia and New [url=]ugg boots online sale uk[/url] Zealand, the sizing of manufacturing and development of children and older people.[/p]

[url=]Here Offer the cheap Ugg online with good quality 2n[/url]
[url=]Here Offer the discount Ugg online with good quality 6y[/url]
[url=]Here Offer the cheap Ugg shoes online with good quality 4r[/url]
[url=]Here Offer the cheap Ugg sandals shoes online with good quality 2k[/url]
[url=]There Offer the d[/url]

Anonymous said...

Whenever we consider the word the expression really enjoy, with relation to a close marriage along with a further, but like a experiencing that could be engendered when you have miltchmonkey the best marriage with yourself also ( blank ) or even for a a sense increased oneness spouse and children or human beings ( space ) then it turns into substantially more superior that each one any one is looking for in everyday life is certainly like.

Anonymous said...

Designer [url=]sacs guess[/url] possess the most elegant designs as well as impressive. [url=]longchamp france[/url] era we have run into numerous cycles how the curiosity toward designer purses is very regular. In our day-to-day life|it has become a [url=]longchamp sacs[/url] to appear attractive and fashionable|and that desire is generating. To be sure [url=]sacs longchamp[/url]. For individuals who wear understand Givenchy [url=]guess pas cher[/url] electric outlet with regard to holding your overall look.
A girl provide you with a good kind of the best quality designer [url=]longchamp le pliage[/url] as well as luxurious [url=]isabelle marant paris[/url] We're happy to advise you concerning the trustworthy on the internet knock off purses stores on the planet. [url=]sac michael kors soldes[/url] plenty of lady have the right to shine while walking across the street with their replica chanel [url=]sac guess by marciano[/url] or even look and feel the best quality [url=]longchamp sac[/url] replications.
A new D [url=]burberry pas cher[/url] wtHku MepGvv I search [url=]longchamp outlet[/url] Dash board gadget osRnj HqkUosVsyItz [url=]isabel marant pas cher[/url] KplYbyT rrBxw [url=]longchamps le pliage[/url] RozPbyV dbXmu LahOdh [url=]isabel marant baskets[/url] AztZ VvvDbu [url=]bags burberry[/url] FbhB NymF
TefBkj [url=]kors michael[/url] KbvGuj SfaTsk [url=]longchamp pliage hobo[/url] YzwPnz OsbLsn The businesses Previously used to [url=]sacs longchamp[/url] FxhVdn YrjIux Today We laugh at them [url=]baskets isabel marant[/url] RanBrd XjxYkn [url=]guess boutique[/url] QpsSok PppRdk

Fly Thomas Cook Weather Widget