Saturday, 16 August 2008

At the next tree, turn left, collect the fruit...

Image courtesy.

I was reading an article on Thursday night about how games are being specifically made to coincide with the proliferation of GPS on mobiles. Basically the premise is that by using your GPS enabled mobile you can go to any open space (park, beach, disused airfield) download a specific GPS game (classics such as pacman) and then by using the built in technology you (your phone) turns into pacman and you have to run around the place trying to collect the fruit whilst avoiding the ghosts and dog poo.

It's such a simple idea, but it blew me away. What a fantastic way of getting kids to play outdoors whilst still being tethered to their beloved iPhones. From an advertising perspective there are certainly opportunities for brands to get on the back of this. I can just imagine someone like Innocent coming up with a game at one of their Fetes that involved collecting ingredients for a smoothie whilst avoiding nasty sweeteners and preservatives!

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