A is for Apple

Last week we had the guys from Work come over and take us through their 'Fission Training' which is something they've designed for our agency as a guide to conducting successful brain storming sessions.

We practiced various techniques which all worked very well and got people thinking of some awesome ideas for what were fairly mundane topics at times.

One technique that resonated was the 'Random Whack' technique which involved using pre-school style flash cards with pictures of a dog or egg etc and using this as a starting point for an idea. It was so effective! I think that maybe people could come up with ideas based on the card and hide behind it and blame the picture for what they might consider a crap idea.

This follows on to another point that came out of the meeting which was that you should always try and include people in the brainstorm who have nothing to lose i.e. members of your finance team or reception, people who don't necessarily give a toss about what you think of their idea!