Monday, 29 September 2008

Every penny counts...

I've been meaning to put this post up for a a while and every time I see a shiny new penny in my loose change I berate myself for not getting my arse in gear. So here it is, a little piece on a fantastic piece of design that will be seen by see by millions upon millions of people everyday, will outlive it's creator and even has the royal seal of approval!

What I'm talking about are the new set of coins that have been created by desingner Matt Dent and have begun to be minted this year.

I first heard about the whole project at Interesting this year when Matt did a 5 minute talk on how he had entered the 'New Reverses' competition back in 2005 and then how his ideas came to fruition. More details on the processes here.

As with all things I'm a massive fan of simplicity. I feel that if something needs justification (especially in communications) then it's already failed. This design however is perfectly simple it requires no explanation.

I also like it because it takes it's inspiration from days of yore. I remember studying heraldry at school aged 11 and it was fascinating. All the different rules you have to follow and what each symbol represents and the importance of the different colours available. The Royal Shield of Arms is obviously a much bigger crest and one we see a lot of...

The first to get a this design are 1p coins and I'm yet to see any more at the moment but I'm sure it's only a matter of time.

One thing that Matt says on his blog that really resonates is:

'I could imagine the coins being played with, looked at and enjoyed in a way which was foreign to coinage, and could imagine their appeal for kids messing with them in school as much as for folks in a pub'

No comments:

Fly Thomas Cook Weather Widget