Friday, 13 June 2008

The Surfer in your Pocket

I had a chat with a nice man called Rik from Pocket Surfer yesterday who told me about the new version of their product, The Pocket Surfer 2. Basically it's a mini lap top that has no other functionality other than to surf the web, hence the name.

To be honest I found the experience a bit basic and un-rewarding. The screen was very grainy (although I was told the new version was improved - why show me an old version then?!) and for something that would be used by the occasional surfer who was looking for a bite sized online experience for a bit of entertainment for example, you can't even watch videos on it or listen to music!! The hook for the consumer is that for handing over £150 you get what is a quite cheaply made piece of kit and free internet for a year.

Their argument for why this is better than the iPhone for example is the amount of money we are charged for data. While I agree with this, I'd much rather pay a bit more cash every month which might work out as £10 a month (cheaper than £12.50 a month with Pocket surfer) and I get a phone and all the other cool functionality that the iPhone offers.

Ultimately I was being offered advertising opportunities and whilst their targeting is quite specific (location, direct competitor web sites etc) there are only 12,500 users which is far from convincing I'm afraid.

Bring on July 11th!

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